While other companies were spending a lot of money on zippy Super Bowl ads featuring celebs, Oatly went in a slightly different direction in case you missed it, their 30-second Super Bowl LV- Spot to see the company’s CEO, Toni Petersson, alone in a field with a keyboard, singing a song that read “wow, wow, no cow” slightly wrong. Aside from the fact that the product wasn’t featured, it was quite a song succinct way to get your message across: Oatly makes products that don’t involve cows Non-dairy alternatives for milk, yogurt and ice cream But still: Strange move, right?
Well, maybe not. As they say, all press is good press, and it seems the company went deliberately insane to get people talking Shortly after the commercial ran, Oatly offered a free t-shirt that said, “I totally hated that Oatly commercial,” which is the fourth wall advertising style
“The rules of time and space make it impossible to give you back the 30 seconds you just spent watching our Super Bowl commercial, but at least we can give you this free t-shirt that the world wears on knows where you are our attempt to bring Toni’s singing skills to a wider audience feel free to wear it proudly knowing that we are not offended as we believe different opinions on things move society forward, too if those particular opinions are strong enough that you’d want to wear them in a t-shirt shape, ”read the company’s website. Pretty Clever Love it or hate it, Oatly does with
It was a limited edition of 500 shirts and sold out quickly, but the spirit of hating the advertising lives on:
As the brand is known for its sustainability efforts, it makes sense for Oatly to recycle an old commercial on the biggest advertising day of the year, according to Ad Age, the spot originally ran in 2014 in Sweden, where the company is based, according to a lawsuit from the Swedish dairy -Lobby was banned from the commercial So this is not only an old but also a rebellious ad A rogue ad And all we can say is wow
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World News – USA – This weird Oatly Super Bowl commercial was a genius troll indeed