Manchester United’s Bruno Fernandes gestures during the English Premier League soccer match between West Bromwich Albion and Manchester United at Hawthorns Stadium in West Bromwich England, Sunday February 14, 2021AP

Manchester United, led by Portuguese striker Bruno Fernandes, scores on Sunday the 4th April 2021 (040421) in an English Premier League match at Old Trafford in Manchester, England, on Brighton

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After grappling with the devastation and uncertainties caused by the pandemic, Manchester United is looking to look to the future with a new main sponsor and security in the position of Ole Gunnar Solskjaer as manager

Chevrolet announced shortly before the coronavirus outbreak that it would no longer be renewed as a United shirt sponsor after seven years However, the club’s new supporter reflects the remote work forced by the pandemic – including by the club’s commercial team.The brand of the remote access computer software TeamViewer will be emblazoned on the jerseys of the 20-time English champions from next season

“It’s the biggest economic recession since business records began,” United executive director Richard Arnold told The Associated Press on Friday. “It’s just been an incredible year of challenges, uncertainties and difficulties”

The five-year TeamViewer deal is expected to gross United more than $ 60 million a year while the value is roughly a fifth below the Chevrolet deal, Arnold said the club still has more than 10 potential sponsorship options on the table have

“You weren’t the highest bidder,” said Arnold. “What they bring us is way beyond the money”

He sees TeamViewer as an aid to interacting with fans who were unable to attend games last year, while United briefly made their first credible title bid since they last won the Premier League in 2013

The recent slump allowed rivals Manchester City to take 14 points clear at the summit, but United are well positioned to ensure that Champions League qualifications don’t last until the last day as they did last season

When United were eliminated in the Champions League group stage in December, there were new doubts about Solskjaer’s future, but the Norwegian has allayed those concerns by beating United in the Premier League despite their worst home start in 48 years left in second place and reached the quarter-finals of the Europa League against AC Milan on Thursday

The fourth permanent manager since Alex Ferguson’s resignation in 2013 has club leadership backing, more than two years after he replaced Jose Mourinho

“Ole is the ultimate example of this. Someone in Manchester United who has tremendous character is incredibly well connected to the club’s culture and history,” said Arnold. “Nobody in the world is happier than me with phenomenal success, that he brings

“When you’re in (the club) and see the man and the character work, it just makes you so happy. He deserves to be successful, and he is, and I’m very happy about that”

Not only is there a prospect of Europa League glory, but United remain in the FA Cup on Sunday with a quarter-final against Leicester

United will also hope some fans will be able to return to Old Trafford for the first time since March 2020 before the end of the season in May, thanks to the launch of the vaccine in the US, a full return of revenue will be made from the start of next season in August expected on match days K. better and faster than expected

The closure of stadiums to supporters helped United’s revenue fall 7% year over year to £ 281 million in the six months ended December 31

But as bad as the financial difficulties are, they were not as deep as the personal grief caused by the pandemic. The tragic consequences have deeply affected Arnold

“One of the uncles in our family who was actually a former Spurs player died of the disease,” said Arnold of Ian Fusedale, who died in April at the age of 75 after being diagnosed with coronavirus was “It was a terrible, terrible time The focus on the money side of things in this context is therefore relatively low”

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