The Telfar ethos has long been rooted in the community: “It’s not for you – it’s for everyone”Founded by New York designer Telfar Clemens, the label has become a rising force in fashion by promoting a culture that elevates color communities long overlooked and marginalized by the industry, hence the gender-neutral, vegan leather bags so in demand that it’s hard to walk around town or check your Instagram feed without seeing one, and due to the brand’s over-loyal following (recently dubbed the “Telfar Tribe”) bags sell out almost instantly too when they fall

When it became known that mass retailer Guess was filing a copycat Telfar bag, there was a quick backlash on social media.The Guess tee has duplicated almost every design element from the original: the embossed opening logo in a circle , a double grip and availability in three sizes, critics also noted how the brand shamelessly copied the work of a critically acclaimed independent black designer when the history of racism in the industry finally came to light in “the most annoying, yet interesting, part of which is the fact that a company like Guess has the capital and resources to produce this bag in large quantities when the original designer couldn’t, “Black Fashion Fair founder Antoine Gregory wrote on Twitter.” And it really only speaks for the lack of access given to black designers The lack of capital The Mang el in resources that industry makes available to them ”

Not a day later, Guess withdrew the product from sale after it was shown to various third-party suppliers such as Macy’s and Hudson’s Bay. “Signal Brands, the handbag licensee of Guess, Inchas voluntarily stopped selling its G-Logo tote bags, “the brand said in a statement.” Some on social media have compared tote bags to Telfar Global shopping bags. Signal Brand does not want to create barriers to Telfar Global’s success, and has therefore decided independently to stop selling the G-Logo totes ”

Clemens and his business partner Babak Radboy first became aware of the fake in February, but decided to remain silent and avoid legal action. In their eyes, Guess had overlooked the whole point of the bag that was not about Instead, it’s about “the culture of the bag, the history of the bag, and the phenomenon of the bag,” Radboy told the New York Times. What it symbolizes for shoppers just can’t be copied, Radboy noted that a protracted litigation, however, could put a financial strain on the independent business that has existed since 2005

On finance terms, industry watchman Diet Prada was quick to point out the price difference between Telfar’s tote bag and the Guess copycat “People will say it’s no surprise that mass brands have been imitating designer goods for decades, but that feels different “they wrote on Instagram,” There’s a much smaller price difference between a Guess and a Telfar bag, especially when compared to the four-digit price tag an average Prada or [Louis Vuitton] bag could carry. The appeal of a Telfar bag is not a status symbol so it is impossible for a mass brand to capture that spirit while trying to make money quickly. “It shows that today’s independent labels are so much more than just selling clothes, they are capturing the zeitgeist – when they quit , that goes completely wrong

With the end of the Brouhaha, Telfar has revived its famous Bag Security program, the initiative allows anyone to secure their own Telfar bag in any size, color or quantity, and reaffirm the brand’s message of accessibility with the program running from 30 until 31 March only 36 hours, with delivery between 15 July and the 15th September is guaranteed

Telfar

World news – USA – Assumption pulls Telfar bag after social media backlash – SURFACE

Source: https://www.surfacemag.com/articles/telfar-bags-guess-knockoffs/