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There was a time when you couldn’t see a beauty video on YouTube without influencers mentioning Becca Cosmetics. Now the cult favorite is going out of business

On Wednesday, the makeup company announced that it will no longer be available as of September 2021, the brand said it recently “experienced” an accumulation of challenges as well as “the global impact of COVID-19” / p>

The brand noted on Instagram that last year’s struggles “unfortunately were more than our company can take,” leading to their permanent closure

“We are confident that the spirit of BECCA will live on through all of you,” the brand wrote on Instagram

Becca Cosmetics added on its website that over its 20 years in the business, the company has built connections with buyers, makeup artists, influencers and brand ambassadors

Most famously, the brand partnered with Jaclyn Hill in 2015 to create the champagne pop highlighter. which grossed over $ 3 million online sales alone

The brand has also made “meaningful work” in mental health support, according to its website. Becca Cosmetics previously worked with nonprofits such as The JED Foundation and Mental Health Mates The brand says it will “keep doing this” by supporting the Trevor Project in June 2021

“Together we put our best light into the world and for that we are forever grateful”, wrote Becca Cosmetics “Thank you very much for every last ray of determination and support”

Now, beauty buffs are saying they are shocked and disappointed at the announcement of seeing a staple food brand disappear

“Oh my god, I’m so sorry to hear this !!” One fan wrote on Instagram, “I’ve been using your amazing products for so many years – I’m really disappointed“Where will I find that Becca lights up again?”

“I can’t live without your highlighter 😢😢” wrote another person while another fan said “OH NO !!!!! I LOVE YOUR PRODUCTS !!!!!! I have to fill up !!!!!! ! “

Becca Cosmetics

World News – USA – Becca Cosmetics says business has been shut down in part due to COVID-19 and beauty fans are shocked