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In General Motors’ Super Bowl ad, Will Ferrell is seen hitting a globe while getting angry that Norway is way ahead of the U.S in Electric Vehicle Sales The land is used as a slide in the McCann Worldgroup ad, which further spreads GM’s message that its proprietary Ultium battery technology will pave the way for wider electric vehicle adoption in the U.S.

But now Audi’s Norwegian division is striking back at GM and Ferrell with the help of Norwegian actor and Game of Thrones star Kristoffer Hivju. In a new video you can see him recording a globe like Ferrell’s and saying: “Do you want to hit us in the face?” and ends with the message “Don’t hate imitating”

Audi is one of the brands that generate a high percentage of their sales in Norway with electric vehicles. According to the brand, “the fully electric Audi e-tron was the number one model on the market”

“Norway is a peace-loving nation, but we were of the firm belief that the GM hate campaign deserved a quick reaction, of course with a touch of humor,” explains Audi Norway

The response from Oslo-based creative agency POL includes two more videos that serve as a retort for teaser videos with Ferrell that GM released prior to the Super Bowl spot. In one case, Hivju provides Ferrell’s reference to the first “Mackerel In the video, Hivju suggests that salmon is indeed Norway’s preferred species for fish fights

. “The nation’s slap fight” in question while reading from a fake “History of Norway” book

The other video is in response to another Ferrell teaser video portraying him as a prank for Norway by ordering 5 million pizzas with anchovies for the whole country

GM said in a statement, “The goal of our ‘Everybody In’ campaign is to spark interest in electric vehicles and spark a movement towards electric vehicles. It was amazing to see high profile retweets and creative responses to our Super Bowl -Ad and the video series from Audi Norge at GM popular with many of us are all in! “

#NoWayNorway ?? Sorry buddy, when you’re finally in Norway your pineapple pizza will be there for you – we’ll save you a bite! 💙Norway https: // tco / m3qUV1n6em ​​BildTwittercom / B4qeDKnUvX

EJ Schultz is Assistant Managing Editor, Marketing at Ad Age, doing beverage, automotive, and sports marketing. He is a former reporter for McClatchy newspapers, including the Fresno Bee, which featured business and government and politics, and the Iceland Packet in South Carolina by the Society of American Business Editors and Writers, Jesse H, honored Neal Awards, the Association of Capitol Reporters and Editors, the California Newspaper Publishers Association, the South Carolina Press Association, and Investigative Reporters and Editors Northwestern University

Will Ferrell

World News – USA – Audi Norway hits back on GM’s Will Ferrell Super Bowl commercial

Source: https://adage.com/article/special-report-super-bowl/audi-norway-punches-back-gms-will-ferrell-super-bowl-commercial/2312271