By Caitlin O’Kane

Updated on: 3 March 2021 / 3:43 p.m.
/ CBS News

Amazon redesigned its shopping app logo after some people said the logo, which debuted in January, was similar to Hitler

The app for the ecommerce company looks like a package with Amazon’s smiling arrow logo and a strip of tape on the top.The first iteration looked like a jagged piece of tape over the smile

While some Twitter users simply saw a box of duct tape and the Amazon logo on it, others saw an image that looked like Hitler

After some Twitter users reported the similarity, last month Amazon quietly rolled out a new app design, replacing the jagged band with a square

lmao I totally missed the fact that Amazon quietly tweaked its new icon to make it … look less like a Hitler pictureTwittercom / Jh8UC8Yg3u

In a statement to BBC News, Amazon said the first symbol was tested in some countries before the change was made

“We designed the new symbol to arouse anticipation, excitement and joy when customers start their shopping journey on their cell phone, just like when they see our boxes on their doorstep,” Amazon said in a statement to the BBC / p>

Now some think the new logo looks like the animated character Aang from “Avatar” “I know the new Amazon app icon is supposed to represent their packages, but every time I see it, I only see Aang from Avatar smiling at me, “said a Twitter user

First published on 3 March 2021 / 12:28 p.m.

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Caitlin O’Kane is a digital content producer covering trending stories for CBS News and its good news brand The Uplift

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World News – USA – Amazon is redesigning the app logo after some said the previous one was similar to Hitler