Mike Lindell, CEO of MyPillow, said he expects to lose $ 65 million in pillow revenue this year after boycotting retailers over claims that the 2020 election took place be manipulated

Those losses, Lindell said in an interview with Insider Monday after Dominion Voting Systems served a libel lawsuit for $ 1.3 billion in damages, is evidence he is not making election fraud claims for the money >

“I lost 20 retailers and it cost me $ 65 million this year not to come back, OK?” Lindell told insider, “There’s your story, print it right, don’t try to twist this”

The 121-page lawsuit alleges the pillow mogul used conspiracy theories about choosing turbo-charger sales for his business by using conspiratorial terms as discount codes and by placing expensive advertisements on like-minded media outlets

“Lindell – a talented salesman and former professional card counter – sells the lie to this day because the lie sells pillows,” wrote Tom Clare, the defamation attorney who represents Dominion Voting Systems, in the lawsuit

Lindell has been a passionate supporter of former President Donald Trump for years as a former crack addict and professional gamer, credits his company’s success with his aggressive advertising strategy, which saw MyPillow generate over $ 300 million in sales in 2019

According to Dominion’s lawsuit, this advertising strategy involves intertwining his personal brand and that of his company with right-wing media for the sale of juice

MyPillow has spent tens of millions of dollars promoting pro-Trump media outlets like Fox News and Newsmax – both targets of electoral gap litigation.After Donald Trump lost the November election, Lindell falsely claimed Dominion manipulated the election and sponsored MyPillow a “March for Trump” tour (which was actually a bus) in which Lindell spoke at rallies claiming the election was stolen

Dominion claims in the lawsuit that the conspiracy theories are a platform for Lindell to sell more pillows

“After Michael Lindell hit the jackpot with Donald Trump’s support for MyPillow and made a million dollar bet on Fox News ads, he took another chance to increase sales: MyPillow to people who would tune in and attend rallies to hear Lindell tell the ‘big lie’ that Dominion stole the 2020 election, “wrote Clare

Lindell told Insider that MyPillow’s advertising strategy is different from his personal policy. He said MyPillow has advertising and sponsorship deals with CNN, MSNBC, the Washington Post, and the New York Times – all of which it is not Fan is – as well as around 5000 podcasts as well as radio and television stations

A Times representative told Insider that he last ran MyPillow ads in 2015. The other media outlets named by Lindell did not immediately respond to requests for comments

Lindell dismissed the idea of ​​having a “preconceived plan” to make money by claiming that Dominion and Smartmatic, a competing electoral technology company that is also involved in conspiracy theories, rigged the presidential election. that boycotting retailers of brands like Kohl’s and Bed Bath & Beyond cost him tens of millions in revenue

“Those businesses totaled $ 65 million in sales last year, and now I won’t have them this year or any other,” he said, “You’re done”

After the 6 On January 1st, during which a pro-Trump mob attempted to prevent Congress from confirming the election results, Lindell only doubled election fraud claims

He met with Trump in the Oval Office and took notes suggesting that the president declare martial law. He went on to advance the theories through media appearances and funded a two-hour “documentary” based on them based and called “Absolute Proof” “He was, like Trump before him, finally banned from Twitter

He says he openly welcomes the Dominion lawsuit he is now facing, and says they provide a way for him to prove his claims of rigged election

To back up his claims that Lindell linked electoral conspiracy theories to MyPillow sales, Dominion’s lawsuit includes a dozen pages from social media users claiming they were buying MyPillow products to support Lindell’s election gaps. p>

“Mike Lindell is a true patriot and an American hero who stands up for the truth. I’m buying more pillows with the discount code NEWSMAX #ElectonFraudHappened #MikeLindell #MyPillowGuy #MyPillow,” wrote one person on Twitter, “The Mypillow guy is becoming Attacked by evil lefts Go to my pillowcom and spend a lot, “wrote another

Dominion’s lawsuit also alleges Lindell used discount codes on his website tied to right-wing conspiracy theories, including using “FightforTrump” as a discount code while Trump supporters literally fought officers at the Capitol, and “Proof” after he made his “documentary film”

But Lindell said advertising partners created those discount codes. “FightforTrump, for example, came from a podcaster MyPillow worked with – one of the hundreds of radio hosts that MyPillow has sponsored deals with

He said that controversy over advertising usually boosted his company’s sales, but that boycotts since January have long-termed pillow sales damage

“When I’m boycotted, people tend to buy more pillows – at least in the short term,” Lindell told Insider. “I always get a little elevator for a few days when they attack the company. But now that time is different “

Despite the damage to his company, Lindell stands ready to advance his claims so that he can “save” the country from the harmful influence of communism. He said he doesn’t believe the people calling on retailers to boycott MyPillow are real and claim they are bots

“I’m not a stupid person. I have a huge company that I built from the ground up. I’m an ex-addict and I’m not going to pull away from a big billion dollar company that is trying to steal our land “he said

“I just want this choice now. I don’t care how much money it costs me,” he added

Most recently, Lindell returned to the spotlight after releasing a self-made documentary entitled “Absolute Proof,” alleging that in some states, voter interference led to states being owned by then-President Donald Trump Biden

“changed” to the current President Joe

For example, a data table in the movie says that almost 200000 votes from Wisconsin were mistakenly marked as absentee votes and should therefore be counted differently – although several state and federal judges, including one from Trump, have approved the counting of those votes

The “documentary” also claims that several countries, including China, Iran and the United Kingdom, were involved in creating election inconsistencies

It is not clear where the data shown in “Absolute Proof” came from Lindell claims it came from “spyware the government has” and was converted into charts and graphs by a “mega-computer” Federal authorities said the 2020 elections are “the safest in history,” and the judges have dismissed dozens of lawsuits against the election results and found no evidence of irregularities

According to Lindell, “Absolute Proof” has been viewed more than 110 million times, despite refusing to provide evidence to support that viewership. This year’s Super Bowl had roughly 96 million viewers

Lindell told Insiders that he was not looking into Dominion’s lawsuit against him, saying he had “bigger fish to fry” and “much bigger things” to work on. He said he had a “massive team” of Lawyers working on the case, and he already has all the evidence to prove his case

“This will go to the Supreme Court. And if it does, it will be a nine-zero vote that our country has been attacked,” Lindell said. “And then finally all the media will come and go, wow, ‘ Mike, you know what? You were right all along ‘”

Mike Lindell

World News – United States – Mike Lindell, CEO of MyPillow, says he is losing $ 65 million to election fraud and proving he is not advancing conspiracy theories for the money

Source: https://www.businessinsider.com/mypillow-ceo-mike-lindell-dominion-lawsuit-losing-money-2021-2