Pierre Cardin, who in his more than seven decades in fashion brought geometric shapes to haute couture and shaped everything from clothing to furniture to perfumes to pens, died Tuesday He was 98 years old

“It is with great sadness that the members of the Academy of Fine Arts announce the death of their colleague Pierre Cardin,” tweeted the French Academy of Fine Arts

Cardin died in a hospital in Neuilly, west of Paris, his family told Agence France-Presse

“It is a day of great mourning for our whole family Pierre Cardin is no more,” said the family in a statement. “We are all proud of his persistent ambition and the daring he has shown in his whole life”

Cardin switched from the world of bespoke high fashion for private customers to ready-to-wear designs for the masses

Cardin was born on Jan. Born in July 1922 as the son of a wealthy wine merchant near Venice. He and his family moved from fascist Italy to France at the age of 2

Cardin was only 14 years old when he started as an apprentice tailor. At the age of 23 he moved to Paris, studied architecture and worked at the Paquin fashion house and later with Elsa Schiaparelli.In the French capital, he met the film director Jean Cocteau and helped with the design of masks and costumes for the film “La Belle et La Bete” from 1946 “

He switched to Christian Dior in 1946 and worked as a pattern tailor on the female “New Look” fashion of the post-war period. Four years later he opened his own fashion house and designed costumes for the theater

He presented his first women’s collection in 1953, and the following year he opened his first women’s boutique, Eve, unveiling the Bubble Dress Garment, a loose fitting dress that gathers at the waist and hem and balloons on the thighs, went international Soon recognized, his fashion was worn by such bold names as Eva Peron, Rita Hayworth, Elizabeth Taylor, Brigitte Bardot, Jeanne Moreau, Mia Farrow and Jacqueline Kennedy

He traveled to Japan in 1957 and was one of the first European designers to explore Asian influences and later pioneered China to break out of its drab, militaristic Mao Zedong look

Also in 1957, he opened another Parisian boutique, this time for men by the name of Adam, with brightly colored ties and printed shirts, he later made the iconic collarless suits for the Beatles and helped attract clients like Gregory Peck’s Rex Harrison and Mick Jagger

“Before me, no designer made clothes for men, only tailors,” Cardin said in a 2009 interview with Agence France-Presse. “Today, the image of designers is more focused on men than women, right or wrong So I was right 40, 50 years ago “

In 1959, he shocked the fashion world by presenting a ready-to-wear show at a department store, Printemps in Paris.After the show, he was expelled from the Elite Chambre Syndicale, the French association of haute couture designers (he was later reinstated)

With the advent of US.-Russia Space Race in the late 1950s and 1960s he launched the “Cosmocorps” collection – exaggerated unisex fashions from out of this world His space age look included helmets, google, tunics and over the knee boots

“My favorite piece of clothing is what I create for a life that doesn’t yet exist, the world of tomorrow,” he said

Or as he put it in an interview with AFP 2009: “Fashion and design are not the same thing Fashion can be worn Design can be uncomfortable and unpopular, but it’s creative, so design is the real value”

He pioneered branding in the 1970s, naming virtually everything, including cars – ???? American Motors CorpCardin AMX Javelin from 1971? Perfume, pens, cigarettes, even sardinesHe has been called a “Branding Visionary” by the New York Times A 2002 article found that around 800 products bearing his name had been sold in more than 140 countries for $ 1 billion in annual sales

In 1981 he bought one of Paris’ most famous names, Maxim’s Restaurant, for more than $ 20 million

“I’ve done everything! I even have my own water! I make perfumes, sardines Why not? During the war I would have smelled like sardines rather than perfume. If someone asked me to make toilet paper, I would Why not? ”He said in a 2002 interview with The Times

He loved using geometric and weird designs He developed a fabric, Cardine, to emboss abstract shapes on clothing One of his residences was the Palais Bulles (Bubble Palace), a bizarre collection of circular structures a la “The Flintstones” meet “The Jetsons” â ???? overlooking the Mediterranean near Cannes

He also owned and restored the castle of Marquis de Sade in Provence, where he hosted concerts and opera performances. “Cardin has a perfect angle,” said Architectural Digest in a 2007 story about the restoration of the castle that was originally in the 15 Century was built

Although Cardin was gay, he had a five-year affair with Moreau, the “queen of French new wave cinema” “During the affair, according to The Hollywood Reporter, he had a relationship with longtime artistic director and life partner Andre Oliver Oliver died in 1993

Cardin’s fascination with outer space led him to NASA, where he tried on an Apollo 11 spacesuit in 1971, two years after the first moon landing.In 2019, 50 years after the first moon landing, the Brooklyn Museum hosted a Cardin retrospective in Im Catalog he was asked about his vision of fashion half a century in the future:

“In 2069 we will all be walking on the moon or Mars with my ‘Cosmocorps’ ensembles Women wear plexiglass bell hats and tubular clothing Men wear elliptical trousers and kinetic tunics”

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Pierre Cardin

World news – GB – Pierre Cardin, pioneering fashion designer and marketer, dies at the age of 98

Source: https://www.cnbc.com/2020/12/29/pierre-cardin-ground-breaking-fashion-designer-dies.html