Channel 4 has been given the right to show England’s series against India, which begins on Friday in a landmark agreement that will return Test Cricket to terrestrial television in the UK for the first time since the Ashes 2005

The Guardian estimates global rights owners Star Sports have accepted an offer from Channel 4 to broadcast the entire tour live – four tests, five Twenty20s, and three one-day internationals

The deal is a big coup for Channel 4, which submitted its offer to Star Sports last week – one that insiders called “convincing” due to the free-to-air aspect – but still fears being taken by surprise by a late move by Sky or BT Sport, however, this did not materialize, although one of the two subscription channels was still able to get on board, whereby the Star Channel 4 deal was not to be exclusively agreed, which would provide additional satellite and Digital partner enables

While three of the four test matches in the UK start at 4 a.m. – the third test is a day-night game starting at 9 a.m. – the national lockdown could mean large audience numbers generated by fans from England and India as well as potential newcomers

Channel 4 peaked at 8.4 million viewers the last time they showed Test Cricket in 2005, and a one-time contract with Sky to share the 2019 World Cup final brought 154m over the day to cricket board investigations of England and Wales found that one-third of that audience saw cricket for the first time

The English fast bowler Jofra Archer was asked on Tuesday whether it would appeal to a potentially larger target group He said, “Yeah. Mostly the kids too, because whatever kind you can inspire will help the next generation. Hopefully it’ll make it through

“It would be good to be back on the giant platform. Apart from soccer, this is probably one of the few live sports right now I think a lot of people will be watching”

Channel 4 has yet to officially confirm the agreement with the yet-to-be-signed contract, but has been tracking down studio work experts over the past week and is expected to take over Star’s global feed, including their commentators

TalkSport has already been confirmed as the holder of radio rights in the UK The BBC Test Match Special team will revive the “cricket social” format when its experts discuss the action on an online broadcast without a ball By-ball comment

Channel 4 Cricket

World News – UK – Channel 4 wins rights for England’s Test Cricket Tour of India

Source: https://www.theguardian.com/sport/2021/feb/02/channel-4-wins-rights-for-england-test-cricket-tour-of-india