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The AFL has released its Toyota AFL Premiership 2021 season launch campaign “This Is Us,” which celebrates the game’s unique ability to bring people together, developed by AFL Media, Clemenger BBDO Melbourne and MOFA, “This Is Us “unlocks the heroic moment every young fan dreams of to score the winning goal after the siren

The campaign includes fans of local soccer clubs, kick-off and AFL club members recreating their own magical moments, showcasing a variety of foot families in Australian backyards, local soccer ovals and beaches

The fan material has been interspersed with historic “After the Sirene” foot moments, including Malcolm Blight’s Torpedo, “It’s a Big Kick, It’s a Mammoth Kick” for Ashley Mcgrath’s “Miracle on Grass” and the most recent spectacular border finish by Jack Newnes to seal the win for Carlton last year The classic commentary and footage are set on INXS ‘six-time platinum track “Kick”

“The brand campaign continues our celebration of the connection between our fans and our game through the overarching platform” This is Us “No matter who you are or where you are from, footy brings us together like no other. The campaign focuses on how the game from the community to the elite codes is embedded in our culture, on the pure passion of our fan base and on the opportunity to welcome new fans, ”said Julian, Head of Marketing and Content at AFL Media Dunne

“Our fans and members are as passionate as anyone else in the world and have demonstrated this with their incredible loyalty over the past 12 months. This campaign focuses on some of our most spectacular moments and shows the joy our game put through brings those moments that become lifelong memories, ”said Dunne

The campaign is supported by TV, out-of-home, print, radio, digital and social media that integrate fan and player images

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That’s Us

World News – FI – AFL celebrates the base and the heroes of the game in “That’s Us” via Clems Melbourne – B&T

Source: https://www.bandt.com.au/afl-celebrates-grassroots-and-the-games-heroes-in-this-is-us-via-clemenger-bbdo-melbourne/