As a child, one of my earliest memories of a Saturday excursion was a visit to the Visvesvaraya Industry and Technology Museum in Bengaluru or a weekend trip to Mysuru with the extended family to see the Mysuru Palace and its exhibits Growing up in a time when shopping malls were unknown and the Internet was still an unknown entity, we loved visiting museums, parks, palaces, etc. But children and young adults don’t really appreciate visits to museums today

Much of their social interactions are online, and it’s a task few families tackle when taken from the couch to the outdoor sunlight The pandemic that swept the world made the rest of us too Stayed Inside Businesses were closed, jobs were lost, people tightened their purses.But we all realized that the internet was a dear friend that could take us places by simply sitting at our desks and looking at laptops and PCs with extended students ! Companies are slowly hobbling back digitally. It’s this dynamic that even museums everywhere are trying to capture with a click of the smart devices we have

DHoS recently spoke to Vinod Daniel to learn more about the challenges museums are facing in days after Covid and what steps would be taken to overcome them. Mr. Daniel is CEO of India Vision Institute and Chairman of AusHeritage (Australian Heritage Industry Network) He is also a member of the Executive Council of the International Council of Museums (ICOM) for the second time. He believes that just unlocking the pandemic won’t bring back steps like it used to. He therefore believes museums should have a five-year recovery plan in which they use technology to increase digital footprints, provide a better interface between visitor and museum and have to rethink how exhibitions should take place now

Vinod Daniel works with museums around the world His interactions with museums over the past few months have produced some blatant results. “Almost 20 percent of museum spaces worldwide are closed due to the pandemic, including India. Less than a third of those previously employed are now working on site Museum staff also had job and salary cuts.As most museums in India are state-run, the losses will be higher, but initial estimates suggest that the total loss of income is 50-70 percent of previously earned income by now, almost all museums want to go online but this is different from a museum that wants to keep an entire exhibition online. Whether this can be a business model is a challenge In this case, a visitor pays a usage fee for access. It remains to be seen whether museums want to take this route ”

However, there is great optimism that people will be visiting a museum again by the end of 2021. After all, a museum is a physical space that is better experienced by visiting it in person. People could imagine the Sistine Chapel or the Uffizi Gallery not to visit? Or the National Museum in New Delhi or the Calico Museum of Textiles in Ahmedabad, the Sree Chitra Art Gallery with original works by Raja Ravi Varma or one of the national history museums around the world? “Exactly. Physical interest in museum shows and exhibitions always persists. But there has also been a dramatic increase in digital visitor numbers around the world since the lockdowns began, but many are still trying to figure out how to convert an online audience into a paying audience,” says Daniel

He suggests museums use digital experiences to spread awareness, but view marketing opportunities with some elasticity over a five-year period During this time, there should be a transition to an income model. The challenge will also be to make museums an attractive meeting place for young people aged 18 to 35. “Yes, this age group is the most difficult to find in museums Visiting an experience for all tastes They have lively cafes and bars / pubs close by where people can take a break during the museum walk In India, coffee and snack bars work just as museums must therefore innovate with Instagrammable features that young people can use attract and use technology to create awareness, ”advises Daniel

Difficult times call for innovative approaches to problems. And this is probably the time for governments, including India, to think about a different working model. “Globally, museums get 35 to 70 percent of funding through grants, while the rest is raised privately. I appeal to those Indian government and museums to develop funding models, develop more sources of income and allow them to function a little autonomously Let them work with public guidelines but work independently For example, the Chhatrapati Shivaji Maharaj Museum in Mumbai has an owner chamber, but the government does Land and Guidelines Provided You will undoubtedly find a way out of these troubled times, however, the Government Museum in Chennai is wholly government funded and cannot withstand new challenges if the funds are cut, ”says Daniel

He says the recent budget has been promising for museums as the central government first announced a separate allocation for museum development “India was on the verge of doing something big but the pandemic put it on hold.” a great history, masterpieces in art and sculpture, a culturally rich heritage – everything a museum needs to present What however, according to Mr. Daniel is lacking is a skilled workforce “With skill happens brilliance This sector does not have the skills India needs probably needs a lakh trained human being to be part of his museums – both government and private. The two sectors could work together to revitalize India’s museums. Covid-19 has stirred the pot and we need to step forward, “he says. Will our museums the opportunity use and profile yourself?

We use cookies to understand how you use our website and to improve the user experience This includes personalization of content and advertising. If you continue to use our website, you accept the use of cookies and revised privacy policy


World news – FI – A way out of the labyrinth