In the 2020s, The Weeknd’s wasn’t all that bad: Its hit single? Blinding lights ???? spent four weeks on Billboard charts; his album After Hours debuted at number one; and in November it was announced that he would be hosting the Super Bowl halftime show – one of the few live appearances since the pandemic began. The only downside? He’s not paid to perform.He’ll raise at least $ 1 million for a Pepsi commercial that runs before the game, but The Weeknd, known as Abel Tesfaye backstage, is spending $ 7 million of his own money To Host The High Stakes Show While his team doesn’t specify whether this is going towards pyrotechnics, hologram, or diamond-studded microphone, they believe the payout will be huge

“The Super Bowl is an opportunity at the highest level,” says Wassim “SAL” Slaiby, the manager of The Weeknd

While he’s the first, as far as we can tell, to brag about spending his own money on the show, he’s by no means the first to perform with almost no pay, stars from Justin Timberlake to Beyoncé traditionally have free on the show largest sports stage, in return for the exposure that comes with a television audience of over 100 million people

That opportunity pays off in the form of spikes on both streaming and social media The night that Jennifer Lopez and Shakira performed at the 2020 Super Bowl, purchases of the songs being played soared around 16, according to Nielsen Music fold Lopez and Shakira’s on-demand music streams rose 149% and the day after last year’s show, respectively 221% According to analysis firm ListenFirst, Lopez has a total of 2 in the week after the Super Bowl353Gained 050 new followers on social media while Shakira gained 610823 won

Jennifer Lopez and Shakira, who appeared at the Super Bowl last year, saw a surge in streaming and music sales after the performance

The NFL and Pepsi typically pay multi-million dollar production costs while NFL and Pepsi officials didn’t respond to a request for comment, the show cost $ 13 million last year, according to Reuters The Weeknd’s manager confirmed, that Pepsi and the NFL re-chipped, but neither party will confirm how much was spent The Weeknd’s performance could cost up to $ 20 million

The Weeknd plans to start its After Hours tour next year Historically, according to the ticketing site for halftime acts after the Super Bowl, StubHub traffic has increased by at least 50%, according to those ticket sales that mean real money: while Lopez and Shakira were unable to capitalize on when the pandemic hit their concerts canceled, Maroon 5’s average gross profit per city rose by 200$ 000 to $ 17 million after appearing on 2019 halftime show Travis Scott, who also appeared earlier this year, more than doubled his performance; He now makes over $ 1 million per show

The Weeknd already has a lucrative touring business: in the past five years, The Weeknd has made more than $ 205 million before tax, including $ 92 million in 2017, the year of his Starboy tour

“We live in a world where artists don’t really make money from music like we did in the Golden Age,” The Weeknd told Forbes in 2017, “It doesn’t really come in until you take the stage”

I’ll go into the interface between Hollywood and money – that’s everything from media moguls to highest paid actors to YouTube stars when my reporting doesn’t lead me to

I’ll go into the intersection of Hollywood and money – that’s everything from media moguls to highest paid actors to YouTube stars. If my reporting doesn’t take me to Hollywood restaurants and Atlanta’s movies, I write about the richest in the world including billionaires and self-made women entrepreneurs. Prior to Forbes, I wrote about media, food and education for the New York Observer and the New York shopping scene for Racked Follow me on Twitter @MadelinePBerg Any tips? Send them to me anonymously at Forbescom / tips and send confidential documents anonymously and securely at SafeSourceForbescom

The Weeknd

World News – AU – Why the Weeknd doesn’t get paid for the Super Bowl halftime show