This is the landscape that the Australian professional leagues are studying in detail, preparing for a future where every fan can choose when and how to consume a football game: whether on a big screen or on a cell phone, seconds full of highlights or the full 90 minutes

Because of this, the first two key appointments this week to a new leadership team for the APL come from the background of transferring innovation in sport, but they only tell part of the story of where Australian football is headed

One of those officers, Ant Hearne, Chief Commercial Officer, describes it as “the winds of change” blowing through sport and catalyzed by the effects of a global pandemic. Worldwide, sport consumption is moving into the digital space, and that Tempo is only accelerated with a younger audience

This is one of the most important tickets for the Australian professional leagues as they plan a future under their own control Research into the attractiveness of the game shows that a large part of the audience for Australian football is under 33 years of age across the country are feeling round 5 million people are passionate about the sport and 2 million play it

For decades, professional play has sought to translate that passion and participation into active engagement with the national league. A-League clubs argued for several years that they must be separated from control of Football Australia in order to exploit their commercial opportunities maximize investing in the sport and in return get more fans for their games

Because of this, one of the top priorities will be a digital home for the leagues, a one-stop shop for Australian professional football, and the commitment required to unlock this latent commercial power will be through this platform APL believes that it now has internal and external resources to fall back on, and who have in-depth and global expertise, to help create the right relationship between a sport and its fan base

This is not a long-term dream either. For months the infrastructure necessary to achieve this goal has been worked on. It has to be ambitious to meet the needs of a digitally engaged audience and to put this potential into practice

The reason Rome wasn’t built in a day was because the Romans literally made sure the foundations were right

The Australian Professional Leagues (APL) announced the appointment of two new leaders, Ant Hearne and Michael Tange

Ant Hearne joins the team to set up and direct all commercial activities for APL, including user experience, marketing, content, sponsorship, rights neg

Matt Simon believes the Central Coast Mariners will continue to hold their own against the “big teams” as the veteran striker prepares to make it to the 200th To put on the Yellow and Navy jersey in the A-League against Melbourne City

Simon lifted the premiers plate in its second season

The Australian Professional Leagues (APL) today released the latest game updates for the 2020/21 A-League season

APL Commissioner Greg O’Rourke said border situations remain uncertain as many of the interstate borders are now open to travel

The Central Coast Mariners talisman, Matt Simon, turned 200 on Wednesday night A-League game against Melbourne City in the best possible way: with one goal, one assist and three points in front of a lively crowd of the Mariners and his enthusiastic family

The 35-year-old score

A lightning bolt from Daniel De Silva helped the Central Coast Mariners break a 2-0 deficit and claim a memorable 3-2 win over Melbourne City on Wednesday night at Central Coast Stadium

Matt Simon met and assisted in his 200th A-League game before De Silva brought the winner home

The reason Rome wasn’t built in a day was because the Romans literally made sure the foundations were right

The Australian Professional Leagues (APL) announced the appointment of two new leaders, Ant Hearne and Michael Tange

Ant Hearne joins the team to set up and direct all commercial activities for APL, including user experience, marketing, content, sponsorship, rights neg

A League

World News – AU – Why the leagues are on a digital clock

Source: https://www.a-league.com.au/news/plans-and-priorities-apl-leagues-prepare-change