by Cara Kuhlman & Todd Bishop on January 7, 2021 at 7:18 amJanuary 7, 2021 at 9:46 am

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: [email protected]

— Starbucks announced the retirement of its chief financial officer and named a successor. Rachel Ruggeri, a 16-year veteran of the company, will take over for the retiring Patrick Grismer, as the pandemic increases the Seattle-based coffee giant’s reliance on technology at its stores.

The announcement Thursday morning follows one of the most difficult financial periods in the company’s history. Store closures and reduced activity due to COVID-19 contributed to an 11% decline in the company’s revenues, to $23.5 billion, for the fiscal year ended in September. Starbucks has accelerated the rollout of its mobile-focused Starbucks Pickup stores, designed for customers who order ahead using the Starbucks app.

Ruggeri has held a variety of financial leadership roles at the company, most recently senior vice president of finance for the Americas. She joined Starbucks in 2001, helping to launch the Starbucks Card as a member of the company’s accounting team. Announcing Ruggeri’s appointment as CFO, Starbucks described the card as the “foundation” of its digital platform for engaging with customers, and “a significant growth driver.”

As executive vice president and chief financial officer, Ruggeri will report to Starbucks CEO Kevin Johnson, the former Microsoft executive who has led Starbucks since 2017.

Grismer joined Starbucks as CFO in November 2018. He previously held the same role at Hyatt Hotels and Yum! Brands. The company says he will remain as an advisor to Johnson through early May to ensure a smooth transition.

— Seattle-based video platform Panopto hired former IBM executive Dave Neway as VP of marketing. He was most recently head of marketing for IBM Watson advertising. Neway previously worked at Pandora, Unilever and was an agent and manager at Columbia Artists.

Founded in 2007, Panopto offers video management software for business and universities. The startup is one of several in the space that saw accelerated adoption of digital lecture and meeting tools due to the COVID-19 pandemic.

— Well-funded, stealthy biotech startup Nautilus expanded its executive team with three former Smartsheet, Isilon and GenapSys executives. Read the story.

— Haiyan Song joined Seattle-based F5 Networks as EVP of security. Song was most recently SVP and general manager of security markets at Splunk. She previously was a vice president at HP and ArcSight.

Song currently serves on the board of digital payment provider CSG. She will be based out of F5 Networks’ San Jose, Calif. office.

— Vancouver, B.C.-based social media management platform Hootsuite appointed Melissa Murray Bailey as senior vice president of global sales. Bailey was most recently head of sales for LinkedIn’s talent brand and hiring solutions in North America. She is based in New York.

— Eugene Hsu left Amazon and is now a senior business planner at Microsoft. The former Cheezburger marketing manager, an active participant in the Seattle tech community, spent six years at Amazon as product manager for its subsidiary Digital Photography Review. He was also a leader of the tech giant’s global diversity group Asians at Amazon.

— Port Angeles, Wash.-based financial services provider First Federal appointed Jennifer Bolton as SVP and senior director of digital marketing. Bolton was most recently senior director of marketing for data intelligence company Koverse.

She previously held senior marketing roles at startups LiveStories, Smartsheet, and Turi, which sold to Apple in 2016.

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Starbucks mobile orders make up record 22% of transactions as Q3 sales sink 40% due to COVID-19


News – Tech Moves: Starbucks names new CFO as pandemic fuels mobile ordering; Panopto adds IBM exec; F5’s new security leader; and more