Bulletproof 360, makers of food and beverage items designed to fuel a healthier lifestyle, has raised $13 million in a new funding round, the Seattle-area company announced Wednesday.
The round was led by Beliv, Rocana Ventures and existing investors CAVU Venture Partners and Trinity Ventures. The company, founded in 2014 by tech veteran Dave Asprey, has raised more than $80 million to date.
Asprey stepped down as CEO of the company last fall after leading Bulletproof’s accelerated growth, which saw it land its products in retail locations across the U.S.
In the midst of the coronavirus pandemic, Bulletproof said in a news release that consumers are increasingly looking for products to boost health optimization, including in the areas of immunity, energy, stress relief and sleep. Along with its signature coffee line — including beverages infused with grass-fed butter and energy-producing Brain Octane oil — Bulletproof’s portfolio includes collagen proteins and assorted supplements.
CEO Larry Bodner said in a statement that the new investment would fuel continued growth, including expansion of product offerings in both new and existing categories.
The subject of discussion for decades, healthcare’s business model – the traditional, volume-driven, fee-for-services model – will be the most fundamental shift catalyzed by COVID-19. Health systems will need to reorganize around the unique needs of patients rather than around their own functional areas, and technology has the opportunity to play a critical role. Learn more about the impacts of shifting business models, and opportunities for innovation associated with this acceleration towards value.
Visit Providence DIG’s Resource Center to Access its COVID-19 Digital Insight Report: Evolution – Business Model Movement Toward Value
Tech Moves: Dave Asprey steps down as Bulletproof CEO; Microsoft names chief U.S. digital officer; Accolade adds former Microsoft CFO to board
Tech Moves: Bulletproof lands a new CFO; Chris Pirillo joins Intel Graphics as chief community advocate; and more
Bill Gates Sr., 1925-2020: Microsoft co-founder’s father made his own mark on Seattle and the world
‘He has no clue’: Elon Musk offers blunt criticism of Bill Gates’ take on electric trucks
News – Bulletproof raises $13M to fuel continued growth of food and beverage products